The European Outdoor Conservation Association (EOCA)is delighted to announce that top Austrian climber, Hansjörg Auer , has agreed to become the association’s third ambassador.
From pure alpine roots, having been brought up in the mountains, Hansjörg now concentrates on sport and alpine climbing, with a number of incredible free solo ascents. These include in 2007 ‘Il Pesce’ (Weg durch den Fisch) - an awe inspiring 37 pitch slab on the south face of the Marmolada in the Italian Dolomites, and the first free ascent of ‘Hallucinogen Wall in Black Canyon,Colorado in 2011.
Joint General Manager of EOCA Tanya Bascombe said, “We are thrilled to welcome Hansjörg to the team. He is a dedicated and inspiring athlete, full of enthusiasm for life , yet also passionate about the impact that we have on the environment around us. He will be a great asset to the association and we look forward to working with him very much”.
Speaking from his home in Umhausen, as he prepares for his forthcoming expedition to tackle big walls on Baffin Island, Hansjörg said he was delighted with his new role, “I love the EOCA model. It is a neutral organisation, working together with the biggest outdoor brands to protect nature – somthing we all need to be proactive in doing. We have to think about the sustainability of what we are doing in our every day lives, and being part of EOCA is a massive step in the right direction.
The European Outdoor Conservation Association is an initiative from the European outdoor industry with the objective of protecting the wild areas it cares so passionately about. The name was formally changed in 2010 from the EOG Association for Conservation.
Designed to harness the incredible power of the outdoor industry and to raise money to donate to grassroots conservation groups, the European Outdoor Conservation Association is funded by membership and other fundraising activities within the outdoor industry. 100% of membership fees go to the support of projects. Membership is open to anyone that can demonstrate an involvement in the outdoor industry.
To find out more about the Association please go to www.outdoorconservation.eu